Experience Management

Across all industries, successful companies realize that there is no way around customer experience. In a saturated competitive market, products are more interchangeable than ever. What counts is what people associate with the company: the experience. Business can therefore no longer consist of selling products or offering services; successful companies today deliver experiences – individual, hyper-personalized experiences.


With Experience Management, your company becomes the Business of Experience

The Experience Management Team of enowa AG designs and implements your individual Brand/Employee/Customer Experience with you and for you and supports you in becoming a Business of Experience. In addition to our man/woman power, we rely on the technology of Qualtrics, a strong and powerful experience management tool.

Your benefits

Your benefits with enowa

Menschen in Projektsituation

Years of cross-industry expertise and experience in SAP CX combined with the use of new technologies – the basis for enowa’s expertise in Experience Management.

Internal and external benchmarking, business analytics and identifying optimization potentials

Competent consulting starts with the right questions. Turn the tables and analyze your business agilely with regard to risks, opportunities and processes. Analyze your business processes, outline organization-specific strategies and pursue your transformation towards the business of experience.

With Qualtrics and enowa AG you unite your X- and O-Data

As a partner of Qualtrics, we have the necessary know-how to effectively implement SAP's leading experience management solution for your company. With this tool, it is possible to collect experience data at all important touchpoints and combine your X-Data with O-Data. Our Experience Management experts at enowa AG analyze the data together with you so that you can use it strategically: For an improved customer, employee, product and brand experience, taking you another important step towards becoming a Data Driven Company!

O-Data and X-Data

O-Data and X-Data - The combination closes the Experience Gap

Numbers, data, facts are available in the form of operational data, the “O-Data”. But in order to actually find out what is happening, for example why sales have collapsed, companies should use experience data, the “X-Data”. Only by combining O-Data and X-Data can the experience gap be closed.

Difference with actual experience and valued experience in experience management
Qualtrics with enowa AG

Experience Management with Qualtrics

Learn more about Experience Management with Qualtrics and the partnership between enowa and Qualtrics here.

Experience Management


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Thomas Haendly
Chief Digital Officer Business Area Industry and Managing Partner